Wendy’s International, Inc. is rolling out a new series of television and radio commercials targeting the U.S. Hispanic market. Themed “Sabor de Verdad,” roughly translating to “Real Taste,” the Spanish-language campaign is the first Wendy’s effort from WPP Group’s Miami-based The Bravo Group, which was chosen by the QSR in August as its new Hispanic … Continue reading Wendy’s Launches Hispanic Campaign